Privacy Policy

Last updated: 10 July 2025

1. Introduction

Smart Afford is a trading name of Cabled & Co. Technology Ltd (company number 14608034  ), registered at Hilton Hall, Hilton Lane, Wolverhampton, WV11 2BQ. We respect your privacy and handle your data lawfully under UK GDPR.

2. Data We Collect

When you use our quote builder, we collect:

  • Technical data – IP address (for server usage limits/abuse prevention)

  • Quote submission info – first name, last name, phone number, email, postcode, architect status, square footage, plus all other quote details

This data is necessary for generating and managing quote requests.

3. How We Use Your Data & Lawful Basis

  • IP address: Rate-limiting to prevent abuse – lawful basis: legitimate interests

  • Quote info: To fulfil your request – lawful basis: legitimate interests

  • Contact info: To send quote results and follow-up communication – lawful basis: consent (or legitimate interests if replying to your quote and not for marketing)

  • Optional marketing: If you opt in for updates/promotions – lawful basis: consent

4. Cookies & Tracking

We use a cookie/localStorage banner to inform you that:

  • We track your IP for system usage management.

  • This tracking is essential and doesn’t involve profiling or third-party tracking cookies.

You can choose to accept or refuse via our banner interface.

5. Data Sharing

We may share your data with:

  • Internal staff at Cabled & Co. (only on a need-to-know basis)

  • Third-party service providers (e.g., quoting platform, email, and storage services) — only under GDPR-compliant data processing agreements

    We do not sell your data to third parties.

6. Data Storage & Transfers

  • Data is stored securely in our systems (e.g., Firebase, SQL, etc.).

  • If stored or processed outside the UK, we ensure adequate safeguards (e.g., standard contractual clauses are in place).

7. Data Retention

  • Quote data: Retained for 12 months (for reference/statistics) unless you become a client.

  • Contact data: Retained until you request deletion or withdraw consent for marketing.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your data

  • Correct inaccuracies

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Withdraw consent anytime (for marketing/tracking)

  • Request data portability

To exercise these rights, contact us at sales@smartafford.co.uk or via post at our registered address.

9. Security

We take appropriate data security measures:

  • HTTPS on all pages

  • Secure server access controls

  • Limited access by employees and subprocessors

  • Regular security reviews

10. Children

Our service is not aimed at children under 16. We do not knowingly collect data from minors.

11. Complaints

If you’re unsatisfied with our privacy practices, please contact us first so we can resolve it. You can also complain to the UK Information Commissioner’s Office (ICO).

12. Changes to This Policy

We may update this policy. The “Last updated” date above shows the latest version. Material changes will be communicated via email or prominent notice on our website.

Contact us

  • Email: sales@smartafford.co.uk

  • Address: Smart Afford (Cabled & Co. Technology Ltd), Hilton Hall, Hilton Lane, Wolverhampton, WV11 2BQ